Tap here to turn on desktop notifications to get the news sent straight to you. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
I can tell you now what the worst way is — sending it as an attachment. I know authors do it that way because I receive them in my e-mail. It will only take a few minutes.
What you do want to do is copy and paste. Start with a catchy subject line.
I write something catchy and have it prepared in my Word file with the press release. Hit the send button. In summary, you need: My favorite is eReleases for a number of reasons that include control over your your media selection and customer service.
Because these services continually update their media contacts, they save you a great deal of time. Some even help you improve your press release — never a bad thing. Still have a question about this? Free free to ask a comment here or send me an email.
I hope this helps. Good luck promoting your book! Did you like this post?
If you did, you might be interested in my e-book that teaches you how to write your essential book announcement press release. Get Your Book in the News: Please share this link with any authors you think would find the information helpful.
Also, feel free to ask questions here by leaving a comment. Sandra Beckwith Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.
If you liked this, you'll also likePress release headlines aren't always compelling email subject lines Cutting and pasting the headline of the press release is quick and easy, but it might not grab my attention.
For the purpose of our study, the subject is "labeled" if the email subject line had the word "Press Release" in it. What do the numbers say? We crunched the data (click and open rates) of over 1 million email pitches and got these results.
Writing a specific, concise and interesting email subject line is the only way to make the cut. Think of the subject line-headline-lead paragraph connection as an inverted pyramid. Keep subject lines between five and seven words and choose the one most important takeaways from the release to include in it.
Press releases usually take a while to write, process, and get approvals. Suddenly it's time and you better be ready to publicize.
erelease makes the publishing part easy. And they review the release for stupid grammatical errors which I greatly appreciate. 1.
Summary: 3 design guidelines for sending press releases to journalists by email. This article is excerpted from the report on PR on Websites. (The full report is available as a free download.) See also: summary of this research on how journalists use PR sites.
The goal of this study was to review organizations’ public relations on the Web. Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph.