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The same goes for the people camping next to you at the provincial park. Instead, these hidden human resources will contribute their time, energy and talent to projects that help build businesses. The companies that use them, meanwhile, are not "hiring" in the traditional sense but opening up their business processes to a model that uses technology to create a broader pool of labour.
This is a model that some have dubbed "crowdsourcing.
The Calgary-based firm sells stock photography submitted by talented amateurs as well as professionals for a fraction of the price -- in some cases, one dollar -- of traditional stock image companies.
It can afford to do that because it sources its content from the crowd, and pays them royalties depending on how popular their images become.
Story continues below advertisement Cambrian House, also based in Calgary, has made crowdsourcing the backbone of its business.
It has created an on-line salon of sorts where budding entrepreneurs throw out ideas for a software product, which is then evaluated by a community of other developers.
Cambrian House markets and sells the results, and pays everyone involved royalty points. Much like shares in a company, these points would turn into cash based on the success of the product.
If this sounds like the high-tech incubators that tried to nurture Google-sized businesses during the dot-com bubble, Cambrian House chief executive officer Michael Sikorsky insists on a few key differences.
Incubators tended to take a stake in the companies they formed and, once they were deemed ready, let them fend for themselves. Crowdsourcing requires companies to take a more hands-on role in the lifecycle of their products. We have very low emotional feeling towards our products.
All the emotions are towards the business. Think about YouTube, which allows users to send in video clips from TV, films or their own video cameras for posting on a single site.
Businesses may become less reliant on focus groups or other forms of traditional market research because those using the products are also involved in their conception. Although it could prove attractive in Canada, where skills are scarce and entrepreneurialism through small business is thriving, crowdsourcing is not likely to be pursued in isolation by many firms.
Just as companies that outsource everything face management nightmares and companies that do everything internally grapple with high costs, this is a model to be used in moderation. It is a tool to be added to the mix, and one worth exploring, if only as a test of corporate culture.
Story continues below advertisement Story continues below advertisement The challenge for crowdsourcers is not only how well they manage the sales and marketing side of their business but how they differentiate themselves from competitors.
If crowdsourcing becomes commonplace, how will they be sure to attract the best talent? Sikorsky says Cambrian House is planning on creating a community within the on-line game Second Life to connect with its audience of software developers, but for firms in other industries it might not be so easy.May 01, · Despite the jargony name, crowdsourcing is a very real and important business idea.
The basic idea is to tap into the collective intelligence of . From over 50 industries, here are GIS applications to open your mind of our amazing planet, its interconnectivity with location intelligence in mind. Hobbyists photos – from more than 1.
but it costs a lot less than paying traditional employees. Harmel made roughly $” In there was a flurry of complaints on the Stock Artists Alliance online forum.
he has decided to shift the focus of his business to assignment work. Crowdsourcing is different from an ordinary outsourcing since it is a task / problem that is outsourced to an undefined public rather than to a specific, named group or to a traditional employee or supplier.
Having honed his skills as the executive chef at Simon Rogan’s L’Enclume for the best part of nine years, Birchall is a modern master of taste, texture, presentation and flavour.
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