With over 1, locations in 38 states, Chick-fil-A was originally founded in and it headquartered in Atlanta, Georgia.
Cathy was actually speaking out about the prevalence of divorce in the US but the Los Angeles Times republished his comments under the headline: Several days later in a radio interview Cathy seemed to confirm that he was indeed opposed to gay marriage.
Before we go any Chickfila swot analysis let me make a public announcement. I believe gay people should have the same rights as anyone else.
That includes the right to fall in love, get married, get divorced, be unhappy — the whole shebang. Opposing the right of gay people to marry is consistent with current American law and completely in line with the positioning that the Chick-fil-A brand has adopted for nearly half a century.
And every one of its 1, outlets closes on Sunday. That might appear to be unlikely given that a consistent majority of Americans now support the idea of gay marriage. But who cares about the whole nation? When we discuss brand strategy the only numbers that matter are those derived from the target market.
And those numbers point in an entirely different direction from those of the masses. For starters, Chick-fil-A is a Southern brand.
And among Southerners, gay marriage remains an unpopular concept compared with the opinions of their northern cousins. More importantly, Chick-fil-A is a Republican brand.
Democrats, according to the research, prefer Whole Foods, drink vodka and love to drive a Subaru.
Republicans, in contrast, prefer Dr Pepper, like darker spirits and really love Chick-fil-A. By appearing to stand against gay marriage Cathy has alienated a huge sway of the American population — most of whom had never even been to a Chick-fil-A. Other right-wing politicians have also voiced support and Chick-fil-A is reportedly struggling to cope with the surge in demand for its meals.
Ultimately, we must remember one of the most important principles of brand management. If that means rejecting, upsetting or infuriating those outside the target segment — so be it.
God might love everyone, but brands only care about the faithful.What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Most Brits are probably unfamiliar with Chick-fil-A.
The brand was founded in in Atlanta, Georgia, and thanks to sales in excess of $4bn (£bn) last year, it is . Chick-Fil-A has had its fair share of controversy over the years.
The restaurant, a family-owned and privately held company, is known for its strong ties to its founder’s Southern Baptist beliefs. Chick-Fil-A has been the envy of the Fast Food Industry, achieving the highest average sales per store of any fast-food chain.
From one restaurant originally named “Dwarf Grill” in Hapeville, Georgia, Truett Cathy invented a recipe for a chicken sandwich in and with that, Chick-Fil-A was. Topics formed in Group 2 1. Users discuss Dan Cathy's stance on same sex marriage. 2. Boston Mayor blocks Chick-fil-A franchise from the city over homophobic attitude.
SWOT analysis A SWOT analysis, with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.